You’re great at hosting live events. You’ve been doing it for a while now. But, does that mean you can go it alone, producing a virtual or hybrid event? That depends: on the event, your objectives — and you.
Before you jump in, we’ve identified six critical areas where virtual expertise matters, and a checklist of questions you’ll need to consider. If you aren’t able or sufficiently prepared to answer the following questions, a “do it yourself” virtual event may not be your best approach.
Should this be a meeting, a webinar, a live-streamed event, or a combination?
Do you plan to integrate the event with existing technology in your organization (e.g., CRM, membership management, videoconferencing, etc.)?
What is the level of your in-house virtual platform and technology expertise and experience?
How prepared are you to address real-time problems that may occur using the technology?
- Event Characteristics
Will the event involve multiple speakers/panelists? Are they comfortable with the virtual medium?
What sort of digital content will be offered?
Would the event benefit from intensive audience engagement?
How complex is the event? How many segments and panelists are there?
Should this be a hybrid event with physical locations or purely virtual event?
Will producer support be available (someone behind the scenes to help you avoid technology and presentation hiccups)?
Do you have a back-up plan in place if the technology fails you?
How important is the audio and video quality?
How reliable must the technology be? Is this a “can’t fail” situation?
How professional of a production do you need this to be?
Is the event planned for today, tomorrow, next week, next month, or beyond?
What is the duration of the event?
Do you have a follow-up program teed up?
This is just a sample of the questions we face every day with our clients: our internal checklist is a whole lot longer! At Align Virtual Solutions, helping you create a great virtual event or meeting is what we do. We can help you answer these questions and more about going virtual. Don’t DIY. Experience matters. Give us a call at (571) 620-2857. We can help.